The Famine Foodbank
Forsmann&Bodenfors
The Famine Foodbank is a motion and video piece created to highlight Ireland’s ongoing struggle with food poverty. Installed beside Dublin’s Famine Memorial, the project draws a powerful connection between Ireland’s past and its present — reminding viewers that hunger remains a real, growing issue.
Client
The Famine Foodbank / Forsman&Bodenfors
Rol
Motion design
Case Film
Papercraft & Layered Animation
Workflow Exploration
Visual Metaphor Development
Challenge or context
The challenge was to communicate the urgency of modern food poverty using only live-action footage from the installation and historical illustrations of the famine. With no visual records from the original event, the motion graphics had to bridge past and present while maintaining accuracy, sensitivity, and emotional impact.
Case Film
Breakdown visual
Process / Visual Approach
The visual approach mixed papercraft-inspired motion, layered textures, and documentary editing. Historical illustrations were animated subtly to evoke memory and loss, while footage captured on location provided realism and contrast. The combination created a respectful, contemporary aesthetic that amplified the campaign’s message.
Moodboard
