Creators
FrameCraftStudio
Creators is an eight-episode educational series celebrating history’s great inventors and visionaries. I developed the pitch trailer and visual identity, blending storytelling, motion design, and AI-driven exploration to build a cohesive cinematic language for web and broadcast.
Client & Project
Creators - FrameCraftStudio
Rol
Motion design
Art direction
Storytelling & Script Structure
AI-Driven Concept Exploration
Design AI-Driven
Logo Design & Visual Identity
Challenge or context
The challenge was to shape a clear, inspiring visual direction for a series that introduces innovation and imagination to younger audiences. The pitch trailer needed to set the emotional tone, present the concept in a concise format, and connect education, culture, and storytelling. AI workflows helped expand visual possibilities and speed up exploration during early development.
Creators - Pitch trailer
Visual Identity
Process / Visual Approach
The visual approach combined AI-generated imagery, motion graphics, and cinematic editing to build atmosphere and rhythm. I developed a moodboard mixing historical references, lighting cues, and AI concept frames, followed by a streamlined storyboard that guided transitions, pacing, and thematic moments. The hybrid workflow allowed fast iteration before moving into final animation and compositing.
Moodboard
Lighting references
