Jóvenes en la Mira
Espacio Publico
Jóvenes en la Mira is a series of short videos for Espacio Público that translates a regional study about young people in Latin America into clear, accessible visual content using collage, motion design, and photographic elements.
Client
Jóvenes en la Mira / Espacio Publico
Rol
Motion design
Art direction
Storytelling
Design AI-Driven
Workflow Exploration
Challenge or context
The challenge was to translate a complex, research-driven study into clear, emotional visual content that could reach both young audiences and institutional stakeholders. The videos needed to simplify data, highlight key insights, and maintain cultural relevance across different Latin American contexts.
Explainer Videos
Breakdown visual
Process / Visual Approach
The visual approach combined photorealistic collage, papercraft textures, and layered motion to represent real youth experiences with clarity and empathy. Real photographs were used to ground the narrative, supported by metaphorical visuals and smooth transitions. The workflow allowed fast exploration and adaptation of visual themes across each video.
Moodboard
