Vocaciones
CaixaBank Dualiza
Vocaciones CaixaBank–Dualiza is an AI-driven explainer video that communicates key insights on educational dropout and invites students to join a program connecting them with real professionals and workplaces.
Client
Vocaciones · CaixaBank Dualiza
Rol
Motion design
Art direction
Storytelling
AI-Driven
2D/3D Integration
Editing & Narrative Rhythm
Typography & Icon Animation
Challenge or context
The goal was to create a video that clearly communicated the study’s findings while motivating young students to join Dualiza’s vocational guidance program. The content needed to be accessible, dynamic, and visually contemporary — engaging for students, educators, and institutional audiences alike. The challenge was to balance clarity, data accuracy, and an inspiring tone within a concise motion format.
Explainer video
Visual Breackdown
Character study
Process / Visual Approach
The visual direction combined AI-generated imagery, 2D compositing, and subtle 3D elements to build a modular and flexible motion system. This hybrid workflow allowed fast exploration of styles and clear visual transitions, mixing typography, icons, video, and metaphorical visuals. Each scene was designed for multi-format delivery, ensuring strong readability across Reels, Stories, Shorts, and widescreen layouts.
Moodboard
