Gift-Card
Ryanair
Ryanair Gift-Card is a hybrid 3D and AI-driven motion piece created for Ryanair’s marketing team. The project blends 3D design with AI-assisted visual exploration to expand textures, lighting ideas, and moods — giving the product a clean, contemporary look.
Client & Project
Ryanair Gift-Card
Rol
Motion design
Art Direction
Storytelling
3D Design & Animation
Graphic Compositing
AI-Driven Visual Exploration
Challenge or context
The goal was to present the Gift-Card as a clear, premium incentive while keeping the animation adaptable for multiple clients. With only the physical card and basic brand assets, the challenge was building a full motion system and enabling quick logo replacement. AI workflows supported the process by generating visual variations that enriched the final aesthetic.
Promotional Video
Breakdown visual
Process / Visual Approach
The piece mixes 3D animation, compositing, and AI-generated explorations to craft a modern, travel-oriented look. AI helped develop lighting ideas, textures, and mood variations later integrated into the 3D environment. The result is a flexible template centered around the card, with smooth camera movement and consistent branding.
Moodboard and process
