When I worked on a brand and web concept, I started by designing the brand’s visual identity, including the logo, color palette, and typography to reflect core values. I created style guidelines for consistency across assets. For the web concept, I sketched wireframes to outline the structure and user flow, then designed the web pages with a focus on visuals, layout, and responsive design. Throughout, I ensured the brand’s identity was seamlessly integrated into the web design for a cohesive user experience.